The meta analysis averaged 16 studies from a range of Consumer Packaged Goods’ (CPG) products sold in grocery stores where Grocery TV has digital advertising displays. Product categories included confection, gum & mint, snacks, and produce.
Most brands in the study leveraged motion in their creative to attract the attention of shoppers.
All campaign creatives prominently featured the product being sold.
+14%
Average sales lift
Incremental Sales Lift for Each CPG Study in the Meta Analysis
A regression analysis was used for each study to obtain the estimated sales lift for each product advertised in a set of test stores versus a set of control stores, while controlling for price, seasonality, and store traffic.
Other key results
18%
Average sales lift for produce
14%
Average sales lift for snacks
13%
Average sales lift for chocolate
12%
Average sales lift for gum & mint
Boosting sales for in-store products
CPG brands advertise on Grocery TV to reach shoppers where the majority of their sales occur—in physical stores. With the ability to get in front of shoppers throughout their in-store journey, Grocery TV makes it easy for CPG brands to achieve full-funnel objectives such as growing brand or product awareness, capturing market share, and driving conversion.
1
Grocery TV’s displays are located in highly trafficked areas of the store giving brands consistent visibility over time. Grocery stores are also the highest traffic retail environment with shoppers visiting on average 6.4 times a month.1
1. Statista
2
When it comes to delivering the right message in the right place, Grocery TV offers CPG brands the advantage of reaching their customers where their products are actually sold.
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