Reimagining In-Store Marketing: Introducing The Digital Ironman

Grocery TV’s modern take on the traditional entrance display

The Ironman you love, now upgraded

When you think of signage in the store, you probably imagine the traditional Ironman: a static, yet effective way to communicate with shoppers. Grocery TV's Digital Ironman takes what already worked and elevates it, giving the entrance a clean look and feel, while also making it easier for retailers to push out in-store messaging and garner shopper attention.

How does it benefit retailers?

Leading retailers such as Giant Eagle, Homeland, and Redner’s use Grocery TV’s Digital Ironman to upgrade their entrance experience.

Why retailers love it:

• Fits right in: We offer several attachments that allow you to choose the model that works for your store layout.
• Made to last: Our digital displays are constructed with durable materials to reduce the need for frequent replacements season after season.
• Cost-effective: Instantly update in-store promotions and save on printing costs.
• Shopper-friendly setup: Provide shoppers with utility (cart wipes or printed circulars) and the opportunity to discover product promotions at the start of their visit.

Maintain the integrity of your shopper experience

Store entrances set the tone for the shopping experience.

💡When asked about replacing print advertising with a digital display at the entrance, 87.5% of shoppers were receptive, stating a digital display would improve or maintain their store experience.

Welcome the shopper in a more impactful way:

• Capture attention: The Digital Ironman ensures that your brand messaging, promotions, and new products are prominently displayed where they matter most.
• Deliver relevant messaging: Eliminate long wait times for print and shipping. Ensure your messaging is always timely by instantly updating in-store promotions through our simple Content Management System (CMS).
• Drive sales with high-impact visuals: Engage shoppers with dynamic content that guides them toward in-store offers and deals.
• Modernize your store: Elevate your overall store look and keep up with the evolving needs of shoppers by adopting digital signage in your store.

💡Shoppers are receptive to in-store retail media that is creative, informative, and saves them time or money.

Customizable options for every store

We understand that each store and its customers are different, which is why we offer personalized options to fit your needs:

• Circular Attachment: Perfect to display printed circulars alongside digital promotions, allowing a seamless mix of traditional and digital marketing.
• Sanitizer Attachment: Provides shoppers with a convenient cart wipe station at the start of their shopping trip while displaying key messaging.

💡 Grocery TV conducted an in-store shopper perception survey where the Digital Ironman with sanitizer attachment earned the highest customer experience rating—nearly 90% of shoppers had a positive or neutral response.

Built to last

The Digital Ironman is a durable, long-term solution for your store:

• Minimum 5-year lifespan: Constructed with sturdy materials that will last you season after season.
• Hassle-free installation and maintenance: Our nationwide operations team takes care of installation, upkeep, and troubleshooting and is stationed throughout the US for in-person support when you need it.

No cost to you

The best part?  We cover all CapEx and OpEx costs for the Digital Ironman making it even easier to say yes.

55% of retailers note that CapEx requirements are their biggest barrier to taking the next step to modernize their stores. We handle all of the complexities of standing up in-store media so you can focus on what matters—serving your customers.

We also work with national advertisers to drive ad revenue, which is shared with retailers to provide an additional revenue stream—making every store more profitable.

💡 Did you know?

In-store retail media outperforms every other major media channel in terms of ad experience and ad attentiveness.

Create value for your store and your shoppers

Ready to upgrade your store entrance? Get in touch with us today to learn how Grocery TV’s Digital Ironman can enhance your in-store marketing and drive shopper engagement.

Sources: Grocery TV In-store Brand Playbook 2024, Grocery TV Digital In-Store Shopper Perception Survey 2023