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Hot Off the Press: The In-Store Media Playbook for Retailers

Digital advertisingmeets the store

Our vision

The store as anadvertising medium

With 85% of sales occurring in brick-and-mortar stores and 3 in 4 Americans shopping in person at least once a week, the store is an essential part of the customer journey. We believe it belongs in every modern marketer’s media mix.

Target locally,advertise nationally

Launch tailored campaigns that target your audience based on geography, demographics, or proximity to other types of retail. With national coverage, Grocery TV allows you to reach massive audiences with localized, contextual messaging.

See all locations

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Stores

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Monthly visits

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Displays

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Unique customers

Key touchpoints throughout the shopper journey

Connect with shoppers while they're in a buying mindset. From greeting them at the entrance to engaging them while they're actively shopping, brands and retailers have the opportunity to capture attention at different points in the store.

Entrance

Reach shoppers at the beginning of their journey.

Front End

Capture the attention of active shoppers and those waiting in line.

Service Department

Share relevant messages as shoppers browse or wait to order.

Pharmacy

Make an impact on shoppers in a location with high dwell time.

Center Store

Influence shoppers as they consider different products.

What digitalin-store advertisingcan do for you

Brands and retailers use Grocery TV to reach their audience in a more effective way— from launching programmatic campaigns with contextual messaging to sharing up-to-date promotions, and much more.